Artist Biographies


Gigi Sproul, Designer
I began working as a designer for Mrs. Grossman's when it was a very small company. This was back in the '80s and we probably had fewer than 25 employees. Later we occupied a series of old Victorian houses in San Rafael and now, we're in this spacious 110,000-square-foot building in Petaluma. I've watched this company change and grow, and have enjoyed being part of the process.

My favorite stickers to design are ones with lots of personality. If they make me laugh when I am drawing them, I know I'm on the right track.

The inspiration for my work comes in all forms and sizes. A casual conversation can spark a new idea; a walk on the beach and really looking at what's around you can be very exciting. I never know when inspiration will strike, but I try to be open to it at all times.


Julie Cohen, Designer
The stickers I enjoy designing the most are all those with a party theme. I like the festiveness and liveliness I can create within that theme and when the pressmen add the hot foil stamp details, what a dazzling effect! I like to think that my party sticker designs appeal to both children and adults.

It takes me anywhere from a day to a few days to complete a finished sticker design. I have a lot of things to consider: the actual drawing itself; how it will relate and coordinate with other stickers; the back of the sticker; and all the digital work that has to be done before the sticker gets ready to go downstairs to be printed. There is quite a bit of work to be done before that little sticker makes its public appearance.

It definitely requires a lot of teamwork to brainstorm, design and produce Mrs. Grossman's stickers. It's an amazing process and one that I totally enjoy. It feels like family at Mrs. Grossman's and because I was raised working in my own family's pharmacy in San Francisco, I really enjoy this close-knit environment.

In my free time I enjoy hiking with my dog Bravo (who also comes to work with me every day) and traveling. I have lots of art-related activities that interest me, including stringing all types of beads, making jewelry using a silver metal clay called PMC, and fusing and working with glass.