History
From the very first sticker to the more than 700 designs and products in our current collection, Mrs. Grossman's goal is to promote creativity, communication and confidence.
Mrs. Grossman's was launched by Andrea Grossman with a line of stationery featuring illustrations from historic seed catalogues. In 1979, a request from a local retailer - and a happy accident at the printer - resulted in the first roll of red heart stickers. Andrea quickly added nine more designs to the line, and Stickers by the Yard™ was born. For the first time, shoppers could buy one sticker at a time from a roll displayed at their local store.
Stickers became a nation-wide phenomenon. Children were collecting them, there were nationwide sticker conventions and a glossy magazine called Stickers, and Andrea Grossman was credited by People Magazine for sparking "stickermania."
In the 1980's, Scrapbooking as a hobby and an industry emerged, and Mrs. Grossman's high-quality and beautifully-designed stickers were the products of choice in this burgeoning market. By the mid-90's, Scrapbooking became the fastest-growing craft in the country and Mrs. Grossman's doubled in size, introducing innovative products such as 12-inch-long Design Line™ stickers.
In 1995, Mrs. Grossman's built a 110,000-square-foot corporate headquarters and printing plant in Petaluma, California. The facility annually produces enough stickers to reach halfway around the globe, and offers the world's only Sticker Factory Tour to more than 50,000 visitors per year. Our manufacturing process and policies are designed for minimum impact on the environment. In 2006 and 2007, Pacific Gas & Electric awarded Mrs. Grossman's its Innovative Leadership Award for energy conservation.
In 1999, Mrs. Grossman's acquired a LaserWeb, and became the only facility in the world capable of producing intricate laser-cuts on adhesive material. The Paper Whispers™ line of stickers makes use of this new technology on a wide variety of beautifully-detailed designs.
Outreach to make the world a better place is a company priority. Through a partnership with North Bay Industries, Mrs. Grossman's celebrates the skills of developmentally disabled adults by providing jobs in our assembly department. We've donated more than 10,000,000 stickers to children in hospitals all over the world, and foster the unique relationships between humans and animals by adopting zoo animals, supporting a variety of animal welfare groups, and encouraging our employees to bring their four-legged companions to work.
In the 21st century, Mrs. Grossman's continues to lead the market with new designs and products. The Hobby Industry of America awarded Andrea the Presidents Award "in recognition of revolutionary design and innovative marketing and merchandising" in 2004. Our products and projects are constantly featured in craft and family magazines.